A stakeholder is the one who can influence
or be influenced by the actions, objectives and policies of an organization.
Stakeholders may be external or
internal like our clients, vendors, service providers, staff etc. The process where
in the stakeholders are directly or indirectly involved and are affected by the
organization’s decisions or can influence the implementation of organization’s
decisions is the stakeholder engagement.
Why stakeholder engagement:
When Stakeholders can affect or
get affected by the actions and the achievements of the organization, an
opportunity to engage them in commenting or suggesting on the development of decisions
which affect them will be proved as a better option. If these kind of steps are
not taken to engage the stakeholders, there might be a situation where in the
organization is forced to engage them giving in for the demands of the
stakeholders resulting in a difficult situation. When the organization is aware
of the changes in the society and the effect of it on the organization, which
relates to the overall performance of the organization then only a meaningful engagement
takes place.
Benefits of
stakeholder engagement:
An effective stakeholder
engagement facilitates better planned and clear policies. The meaningful engagement
can be mutually benefitted to the external and internal stakeholders. For external
stakeholders the benefits of engagement would be an opportunity to contribute
their comments or suggestions and have their issues heard and participation in
the decision making process and also greater opportunities to contribute
directly to the policies through open and transparent communication. For internal
stakeholders the benefit of engagement includes an opportunity to give their improved
comments and suggestions which help in higher quality decision making.
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